The UFC knows who to turn to when it wants to sell tickets. It was announced on Friday that the scheduled championship bout between Ronda Rousey and Holly Holm will be moved up a whole two months ahead of its original date of January 2 at UFC 195 to November 14 at UFC 193. The sole reasoning behind the change? So the UFC can attempt to break the attendance record for the Etihad Stadium in Melbourne, Australia.
UFC president Dana White appeared on ESPN’s “SportsCenter” to further explain the reasoning, “She will break the all-time attendance record for the sport of mixed martial arts. Obviously Ronda Rousey was huge for us down in Brazil, she was well received there, it was just a phenomenal event. It did very well on pay-per-view here in the United States. She’s obviously a huge superstar for us and Australia’s an important market for us so we’re going to bring her out there.”
A welterweight championship bout between Robbie Lawler and Carlos Condit was originally planned to be the main event for UFC 193 but that bout was placed on hold after Lawler suffered an injury that forced the UFC to push back the fight. The Etihad Stadium can hold 60,000 people and the UFC is more than confident that Rousey will sell out the open-air stadium and break its previous attendance record of 55,724. That number was set in Toronto at the Rogers Center for UFC 129. The event saw then welterweight champion Georges St. Pierre defend his title against Jake Shields.
UFC 193 will be held on November 14 live from the Etihad Stadium in Melbourne, Australia and will air live on pay-per-view.